Pams (company)

For the American jingle company, see PAMS.
Pams
Type Private label[1]
Industry Food
Headquarters New Zealand
Area served New Zealand
Products Groceries
Parent Foodstuffs
Website pams.co.nz

Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns New World, Pak'n Save and Four Square. Pams sources and brands a wide range of supermarket goods as a house brand.

History

Pams was formed in 1937 by Four Square supermarkets.

Advertising

In 2000 celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[2]

References

  1. ^ a b Chan, Karen (December 8, 2005). "Private approach pays off". The New Zealand Herald. http://www.nzherald.co.nz/acnielsen/news/article.cfm?o_id=412&objectid=10358921&pnum=1. Retrieved January 29, 2010. 
  2. ^ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. September 5, 2002. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989. Retrieved 29 January, 2010. 

External links